Lead growth at Willow, a digital bank navigating customer trust, product monetization, crypto uncertainty, and AI transformation. Navigate fierce competition from traditional banks and card networks while scaling new business models in a market that's rewriting itself in real-time.

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Your Challenge

It's 2026. You've just been tapped by Willow's CEO to lead growth strategy.

Willow is a regional fintech with 200+ employees, decent market share, and a problem: the rules of digital retail banking are being rewritten faster than anyone can keep up. Buy-now-pay-later services are eating into your core revenue. Crypto has matured from speculation to infrastructure. AI is completely transforming customer acquisition costs. And SEO/SEM rules are changing every month. And Visa, Mastercard, and AMEX (*different names will be used in the simulation) are playing hardball while traditional banks finally figured out how to move fast.

Your job? Find the growth opportunities that will define Willow's next chapter. Build the strategy. Navigate the politics. Make the bets.

Every decision ripples. Markets shift. Competitors react. Your team has opinions. And the CEO wants results.

Welcome to Strategy Quest.

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What is Strategy Quest?

Strategy Questis an immersive business simulation where you step into the role of Head of Growth at Willow—and face the full complexity of leading growth in modern fintech.

Over several intense rounds, you'll build growth strategies, navigate stakeholder dynamics, allocate resources across competing opportunities, and respond to market shifts that challenge your assumptions in real-time.

You'll work with cross-functional teams, manage executive expectations, and make high-stakes decisions about partnerships, product launches, and market positioning—all while competitors move and customer behavior evolves.

Whether you join solo or with colleagues, you'll experience authentic growth leadership challenges in a risk-free environment where bold experimentation is rewarded.

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📅 Key Facts

Season Start: 13 November 2025

Season End: 18 December 2025

Duration: Multiple rounds over several weeks

Format: Flexible asynchronous participation + live support during weekly office hours

Price: €199/participant (incl. VAT)

Team Options: Join solo or bring up to 3 colleagues

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👥 Who It's For

This experience is designed for:

• Heads of Growth, Strategy & Business Development
• Product Leaders with P&L responsibility
• General Managers navigating market disruption
• Strategy & Growth Professionals (consultants, in-house strategists)
• Mid-to-senior professionals stepping into growth leadership roles

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🎯 Learning Framework

Learning: Master measurable growth leadership competencies including market analysis, strategic resource allocation, partnership evaluation, and cross-functional alignment under uncertainty.

Storytelling: Experience a dynamic narrative where your decisions shape market positioning, partnership outcomes, and organizational momentum through authentic business challenges.

Gameplay: Engage through strategic decision-making scenarios, stakeholder negotiations, competitive positioning challenges, and resource allocation dilemmas.

Experience: Build confidence, strategic judgment, and leadership presence through immersive scenarios that mirror real-world growth pressures in fast-moving markets.

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💡 What You'll Get

High-stakes growth experience where you own the strategy, build the roadmap, and face the consequences of your choices

Real-world complexity with evolving markets, reactive competitors, opinionated stakeholders, and team dynamics that respond to your leadership

Immediate feedback from decisions that cascade through the organization—see what works, what backfires, and why

Practical growth skills you can apply immediately to market analysis, partnership strategy, and cross-functional leadership in your current role

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🎯 Skills You'll Develop

By the end of Strategy Quest, you'll strengthen your ability to:

Strategic Market Analysis

‍Evaluate emerging opportunities across fintech landscape—from BNPL partnerships to crypto integration to AI-powered acquisition. Learn to separate hype from genuine market shifts and prioritize where to place your bets.

Growth Portfolio Management

‍Balance quick wins with long-term plays. Practice resource allocation across competing initiatives while managing risk, timeline, and organizational capacity constraints.

Cross-Functional Leadership

‍Navigate product, engineering, compliance, and finance stakeholders who each have different priorities and risk tolerances. Build coalitions and drive alignment when interests conflict.

Partnership Strategy & Negotiation

‍Evaluate and structure partnerships with card networks, crypto platforms, and technology providers. Practice negotiating terms while managing competitive dynamics and organizational buy-in.

Competitive Positioning

‍Respond to competitor moves, defend market share, and identify opportunities to outmaneuver both traditional banks and digital-native challengers.

Executive Communication

‍Build compelling business cases that balance growth ambition with operational reality. Present strategies that address board-level concerns while maintaining momentum.

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⚙️ How It Works

Dynamic Market Simulation: Markets shift. Competitors launch new products. Regulatory changes emerge. Customer behavior evolves based on broader trends and your strategic moves.

Stakeholder Complexity: Your cross-functional team has opinions, priorities, and political dynamics. Success requires building alignment, managing egos, and navigating organizational reality.

Real Decision-Making: Use data dashboards, market intelligence, and competitive analysis to make informed calls—just like real growth leaders. No predetermined right answers.

Flexible Participation: Life happens. The simulation adapts to your pace. Asynchronous core experience plus optional live sessions for strategy coaching and peer discussion.

Tech Requirements: Simple. Access our web platform for scenario updates, decision-making, and progress tracking. Connect with peers through dedicated workspace.

Team Dynamics: Join solo for fresh perspectives, or bring colleagues to stress-test your team's strategic thinking together.

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🚀 Why Simulation Works

Instead of case studies from 5 years ago → Practice with markets that respond to your decisions in real-time

Instead of theoretical frameworks → Apply growth strategy under realistic pressure, politics, and resource constraints

Instead of simplified examples → Navigate the messy reality of competing priorities, stakeholder conflicts, and market uncertainty

Instead of learning in isolation → Experience authentic organizational complexity with real trade-offs and consequences

Instead of one-size-fits-all answers → Develop your personal growth leadership style through experimentation, adaptation, and learning from mistakes

Strategy Quest bridges the gap between growth theory and execution reality—giving you a safe space to make expensive strategic mistakes and learn from them before the stakes are real.

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Risk-Free Guarantee

We're confident our business simulation will sharpen your growth leadership instincts. If you're not completely satisfied after the first two rounds, we'll provide a full refund, no questions asked. You'll know quickly whether this learning style works for you.

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Ready to Lead Growth?

Reserve your spot - Limited cohort for optimal experience

Join solo or with your team (up to 4 people)

Get access to pre-session materials one week before launch